A CULTURA DIGITAL MAGAZINE
Enhancing the world’s most important industry
Collaborative Circles to win
Agiboo joins Cultura Family
Women in
AgTech
Best of CAMA Awards
Summer 2024
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This issue
By 2030, Cultura’s goal is for the agri-food community to form collaborative circles that enable businesses to work across the supply chain, leveraging data for better decisions. We’ve learned that our agri-food value chains are highly efficient but also brittle, as seen during crises like Covid, the Ukraine war, disruption in the Red Sea, and the Asian flu, all of which contribute to global food security issues.
Building a more flexible, sustainable, and resilient food supply requires collaboration and the practical use of technology to enable better decisions. “If companies want to improve the global agri-food system and be their best, we must do so as part of a collaborative effort across the value chain,” Reynertson says. “Real sustainable solutions, require letting go a bit of the ego system for the betterment of our ecosystem. Real growth and maturity come from giving up a part of ourselves for a greater purpose.”
Reynertson likens this vision to an a cappella singing group, where each voice matters, sometimes singing solo, sometimes in duet, and sometimes as a group.
“We don’t want to turn every company into the same thing, each part of the supply chain requires recognition of the unique and important role that they play,” Reynertson says. “We are building an environment for that collaboration to happen.”
He shares an example from a church in Atlanta, where building community and affecting change was about getting people into circles, not rows. “Life happens in circles,” Reynertson says. “When you get people in circles, around the dinner table, they share experiences and build relationships, leading to trust and community.”
In our industry, this means bringing together various parts of the value chain to work on industry issues together, to build connections and trust. Cultura’s team helps agri-food and agribusiness companies form circles of five to ten individuals, from various parts of the value chain, lasting various lengths of time, each member committing to pay it forward and to invest resources. Subject matter experts from the various businesses define an issue of importance and identify ways to solve it that would benefit their organization, while considering the broader value chain impact. All the while groups are formed, the facilitator’s of that first circle are looking for the next leader of another circle. Then, the circle breaks into other circles. “That’s how we change the industry,” Reynertson says. “Two circles become four, four become eight, and so on.”
Our goals for Cultura’s businesses mirror those we have for our children: to mature and be positive contributors, knowing who they are, understanding their roles, and being positive influences in their communities. “Our businesses are actively working on all three of these goals,” Reynertson says. “And we’re just getting started.”
Although collaborative circles are a small initiative now, Reynertson has ambitious plans for them and expects them to continue growing organically as Cultura seeks opportunities to create environments, and provide skills, processes and knowledge, and opportunities for them to form.
We are proud to collaborate with some of the industry’s most successful companies to solve challenges throughout the food system.
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In his new role as SVP of Global Collaboration, Jeff will lead the charge in cultivating strategic partnerships and fostering collaboration initiatives across the global food value chain.
Meet the visionaries behind Cultura’s success – GMs of Cultura share their journey, insights, and the transformative power of collaboration.
Step into the heart of Cultura’s vibrant culture, where diversity thrives, innovation flourishes, and every voice is celebrated. Experience the essence of our community through captivating stories and shared experiences.
Get an inside look at Cultura’s leadership development summit where employees across Cultura come together to innovate, learn and grow together.
In the fast-paced world of AgTech, Cultura remains at the forefront, making waves with groundbreaking partnerships, innovative solutions, and noteworthy accolades. Stay updated on our latest triumphs and milestones.
Celebrating excellence and innovation, Cultura shines bright with a collection of prestigious awards and accolades, showcasing our commitment to driving positive change within the industry.
Thank you for exploring our summer edition of Cultivate magazine. At Cultura, we are dedicated to enhancing the agri-food and agribusiness sectors through insights, ideas, and collaboration.
We invite you to join us on this journey. Let’s collaborate to create a future where data-driven insights and shared knowledge lead to smarter decisions and a more sustainable food system. Together, we can address the pressing challenges of our time and pave the way for a brighter future in agriculture.
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For partnership inquiries, feedback, or to share your story with us, please reach out us at insights@culturatech.com
