{"id":562,"date":"2023-05-16T22:15:38","date_gmt":"2023-05-16T22:15:38","guid":{"rendered":"https:\/\/culturatech.com\/?p=562"},"modified":"2023-06-08T17:23:18","modified_gmt":"2023-06-08T17:23:18","slug":"future-proofing-resilience-in-ag-our-recap-of-world-agri-tech-2023","status":"publish","type":"post","link":"https:\/\/culturatech.com\/de\/future-proofing-resilience-in-ag-our-recap-of-world-agri-tech-2023\/","title":{"rendered":"Zukunftssichere Landwirtschaft: Unser Res\u00fcmee der World Agri-Tech 2023"},"content":{"rendered":"<p><span data-contrast=\"auto\">Als Goldsponsor der World Agri-Tech San Francisco 2023 pr\u00e4sentierte sich Cultura Technologies auf der Weltb\u00fchne als entscheidender Akteur in der globalen Agrar- und Lebensmittelversorgungskette, vom Acker bis zum Teller.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Die Veranstaltung am 14. und 15. M\u00e4rz war ein wichtiges Ereignis f\u00fcr uns, da mehr als 2 400 Vordenker aus der ganzen Welt pers\u00f6nlich und online zusammenkamen, um sich mit folgendem dem Thema zu besch\u00e4ftigen: <\/span><b><span data-contrast=\"auto\">\u201eKlima-Wasser-Energie-Lebensmittel: Zukunftssichere Widerstandsf\u00e4higkeit in der Landwirtschaft.\u201c<\/span><\/b><span data-contrast=\"auto\"> Zu den Teilnehmern geh\u00f6rten Tech-Investoren, F\u00fchrungskr\u00e4fte gro\u00dfer Agrar- und Lebensmittelunternehmen, Technologie- und Ausr\u00fcstungsanbieter, Unternehmer und Start-ups sowie Beh\u00f6rdenvertreter.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ein Highlight des ersten Tages war Greenstone-Gesch\u00e4ftsf\u00fchrer Duey Yliniemi, der Cultura auf diesem Panel auf der Hauptb\u00fchne vertrat:<\/span><b><span data-contrast=\"auto\">Digitale Transformation: Aufbau einer Datenautobahn f\u00fcr den Durchbruch landwirtschaftlicher Innovationen<\/span><\/b><span data-contrast=\"auto\">Unter der Moderation von McKinsey &amp; Company diskutierten Duey und F\u00fchrungskr\u00e4fte von Amazon, Publicis Sapient und Bushel, wer in die Infrastruktur investiert und diese entwickelt, um die digitale Transformation der Landwirtschaft zu unterst\u00fctzen. Genauer gesagt: F\u00fchren die vorhandenen Apps oder neue Anbieter die Entwicklung der Infrastruktur an, wer entwickelt die Standards und wie beschleunigen wir deren Einf\u00fchrung?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eAufgrund unseres sehr kundenorientierten Ansatzes betrachten wir dies wirklich als einen positiven Kreislauf der Innovation, denn 90 Prozent von dem, was wir bauen, basiert auf dem, was den Kunden wirklich wichtig ist\u201c, antwortete Duey. \u201eWir h\u00f6ren ihnen zu, entwickeln, bringen und liefern Verbesserungen bestehender Funktionen, um diese Anforderungen zu erf\u00fcllen. Und dann k\u00f6nnen unsere Kunden schneller das tun, was sie tun, ihre Anforderungen werden anspruchsvoller und so geht es weiter. Es gibt einen Schwungradeffekt.\u201c <\/span><span data-contrast=\"auto\">\u201eWir h\u00f6ren ihnen zu, entwickeln, bringen und liefern Verbesserungen bestehender Funktionen, um diese Anforderungen zu erf\u00fcllen. Und dann k\u00f6nnen unsere Kunden schneller das tun, was sie tun, ihre Anforderungen werden anspruchsvoller und so geht es weiter. Es gibt einen Schwungradeffekt.\u201c<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eCultura legt gro\u00dfen Wert darauf, dass wir uns f\u00fcr unsere Kunden einsetzen, wenn es um den Besitz, die Genauigkeit und die Weitergabe ihrer Daten geht, erkl\u00e4rte Duey.\u201c, erkl\u00e4rte Duey.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eIn der Landwirtschaft handelt es sich um einen sehr komplexen Bereich mit einer Vielzahl von Daten, sodass es eine Obergrenze geben muss\u201c, erkl\u00e4rte Duey. \u201cWenn es sich beispielsweise um ein Wiegeprotokoll handelt, sind vielleicht nur die Gewichtsangaben und die Angaben zur Waage erforderlich und nicht der zugrunde liegende Vertrag.\u201c<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Duey wurde auf der Konferenz von Pat Mahapatra, Cultura Group Leader, Kaleb Kromann, Global Director of Innovation und Senior Engagement Manager f\u00fcr Solentra, Shelley Laracuente, Industry Engagement Manager f\u00fcr Cultura, und Leandro Mileski, M&amp;A Business Development Associate, begleitet. Wir alle haben daran an der Generierung neuer Akquisitions- und Gesch\u00e4ftsm\u00f6glichkeiten sowie an der Pflege und dem Ausbau bestehender Kundenbeziehungen gearbeitet.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201eIch habe die Zeit sehr genossen und es war eine wertvolle Erfahrung f\u00fcr unser Unternehmen\u201c, sagte Kaleb. \u201eIch hatte die Gelegenheit, viele Leute kennenzulernen, mit denen ich kein Treffen geplant hatte, und die Chance, zu erz\u00e4hlen, wer wir sind und was wir tun.\u201c<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Als Goldsponsor der World Agri-Tech San Francisco 2023 pr\u00e4sentierte sich Cultura Technologies auf der Weltb\u00fchne als entscheidender Akteur in der globalen Agrar- und Lebensmittelversorgungskette, vom Acker bis zum Teller. <\/p>","protected":false},"author":6,"featured_media":314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,1],"tags":[14],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-press-release","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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