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Collaboration in Action: How Partnership Shapes Greenstone’s Week in Las Vegas
As Greenstone prepares for its Customer Conference in Las Vegas next week, a shared sense of purpose runs through the organization: partnership. These customer and partner relationships are forged in conversations, tested in challenges, and strengthened when industry leaders meet face‑to‑face. General Manager, Duey Yliniemi, and VP, Business Solutions, Mary Tangen, shared their insights ahead of the conference and what they’re most excited for.
For Duey Yliniemi, he sees this event as more significant than a gathering of sessions and slides. This is a big opportunity to reconnect with customers on a human level and understand where Greenstone Systems is hitting the mark, and where improvements can be made in the industry.
“It’s a chance to listen to customers firsthand. We can hear what resonates, see what doesn’t, learn what challenges they’re having, and hear how we’re doing in delivering as a partner.”
Listening to customers is how Greenstone refines direction, challenges assumptions, and evaluates where their products are creating value. That focus on progress, combined with innovations and adaptations in the industry, is integrated into everything he plans to share with the group next week.
The Value of Stepping into A Room with Customers
For Mary Tangen, who has spent months helping to plan this conference, the excitement comes from bringing people together in one space. She believes the real breakthroughs come when customers step out of their everyday routines.
As she described, being in person “removes people from their day‑to‑day” and opens them up to richer conversations. These conversations uncover trends, validate needs, and remind attendees that they aren’t facing their challenges alone.
Customers will see that reflected in the agenda. The Greenstone team strategically included intimate roundtables, breakout sessions, and networking windows designed for genuine connection. Mary knows the impact that these personable moments can have.
“Bringing our customers together and giving them the opportunity to talk to others in their same field is one of the most valuable outcomes of the event,” she explained.
Mary is equally energized by the partners who will be in the room—many of whom chose to attend because they see this conference as an opportunity to deepen relationships and learn directly from partners and customers.
Today, partnership is seen as a growth engine, not a risk. Barchart, Bulkloads, Bushel, CIH, DTN, CFCC, and other Cultura collaborative businesses including CreditCrop and BIG Consulting are just a few of the partners attending the conference in Las Vegas. By working together, these businesses expand customer choice, accelerate innovation, and make the entire ecosystem stronger.
Mary sees the same movement. With labor shortages and rapid technological change affecting nearly every operation, the question becomes, How quickly and effectively can we work together?
Why Being Together Matters More Than Ever
Both leaders agree: no virtual meeting can replicate what happens when customers, partners, and product teams gather in the same room.
Duey pointed out that some of the best ideas emerge not from perfectly constructed agendas, but from serendipitous conversations—after a keynote, during a roundtable, or while grabbing coffee in a hallway.
“Your first idea isn’t always what sticks; it’s what comes out of the conversation,” he said.
That’s why the conference includes so many avenues for interaction: including a panel of P&L leaders sharing their vision, and sessions dedicated to upcoming innovations like automation and AI.
But even as Greenstone looks ahead, the company is mindful of the foundation it has built—modernizing its technology stack, redefining product ownership, and deepening relationships built over decades.
A Clear Direction Forward
For Duey, his keynote is an opportunity to ground customers where Greenstone is headed next. He’s focused on clarity: clarity of vision and strategy and focus on how each product line will create value in 2026 and beyond.
Rather than centering the conversation on organizational changes, he plans to highlight the future—led by product owners who will outline where the business is innovating, where it is investing, and how each decision ties directly back to customer value.
The Power of Showing Up
Mary thrives on the energy of talking with customers and partners— it’s “the fun part,” as she calls it. And she knows that these few days in Las Vegas will spark foundational conversations that will lead to greater collaboration long after the conference ends.
At its core, this event isn’t about product updates or presentations. It’s about connections. It’s about learning from each other, determining what customers need and the types of partnerships that make those choices possible.
Most of all, it’s about showing up.
Partnership begins in conversation, and the Greenstone Conference is a prime opportunity to bring Agri-Food leaders together and determine how to move the industry forward.
Duey Yliniemi
Mary Tangen
