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CULTIVATE

A CULTURA DIGITAL MAGAZINE

Winter 2025

Enhancing the world’s most important industry

Collaborative Circles in Action

Deepening Roots in Europe

Meet Our
Leaders

Insights From Our Collaborative

Winter 2025 | CT-02

Jeff Schreiner

SVP of Global Collaboration

“Collaborative Circles Driving Change in Agri-Food”

The concept of collaborative circles has been in action for a little over a year now, and it’s working, according to Cultura’s Senior Vice President, Global Collaboration, Jeff Schreiner. These collaborative circles that have been put together so far include the top 8 to 10 leaders in their respective areas, and sometimes, that means competitors and partners, too. When these groups are brought together, they don’t have a specific agenda—their only job is to outline where the Agri-food industry is going and where it’s lacking.

Transforming the Biofuels Industry

One of the most advanced circles, Grown Above Ground Energy (GAGE), addresses biofuels like ethanol, renewable diesel, and sustainable aviation fuels. Representatives from Cultura companies—Greenstone, Solentra, AgVision, and Tibersoft—are working alongside industry leaders to navigate opportunities created by the 2025 Clean Fuel Production Credit (US Code 45Z).

This tax credit incentivizes the use of domestic feedstocks, strengthening local economies and U.S. agriculture while promoting sustainable energy. By collaborating with startups and data providers, GAGE leveraged Tibersoft’s expertise to integrate insights, enabling collective action.

“Up until now, these plants worked in silos,” says Jeff Schreiner, Cultura’s SVP of Global Collaboration. “The group realized they could achieve more together. These changes could increase profits and transform the biofuels sector.”

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Introducing

Data Enriched Commodities (DEC)

Another circle focuses on Data Enriched Commodity (DEC) programs, enhancing agricultural products with attributes like sustainability practices, traceability, and producer identity. Led by Cultura and stakeholders including U.K.’s largest farmer, certifier Leaf, bankers, and Cultura companies Primetics and CORE, this initiative aims to drive transparency in the agri-food sector.

DEC programs offer significant benefits:

  • Traceability and transparency: Building consumer trust through detailed data on origins and ethical practices.
  • Supply chain efficiency: Reducing waste with real-time adjustments.
  • Fair pricing: Enabling premiums for verified sustainability and quality.
 

By voluntarily adopting DEC, the industry can drive innovation, foster collaboration, and meet growing consumer demands for transparency and sustainability.

Collaboration for a Sustainable Future

Cultura’s collaborative circles are redefining how the agriculture industry approaches challenges across food, feed, fiber, and fuel value chains. By driving innovation, transparency, and efficiency, Cultura is emerging as a collaborator, empowering the industry to modernize and scale sustainably.

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Our Collaborative

We are proud to collaborate with some of the industry’s most successful companies to solve challenges throughout the food system.

45+

Years in Agri-Food Experience

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Collaborative 
Brands

450+

Passionate
Employees

5500+

Customers
Worldwide

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RECENT ACQUISTIONS

Welcome

ServiceERP is an inventory management and ERP solutions provider, specializing in merchandise management, CRM, logistics, and financial accounting for medium-sized production and trading companies in the agricultural sector, based in Wietmarschen, Germany.

TO LEARN MORE VISIT https://service-erp.de/

BUILT FOR:

SEED

PROTEIN PRODUCERS

MILLS

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RECENT ACQUISTIONS

Welcome

Food Experts S.L., based in Madrid, Spain, offers supply chain solutions for food safety, compliance, sustainability, and traceability, supporting fresh produce growers and suppliers with tools like pesticide testing, MRL tracking, and real-time data sharing.

TO LEARN MORE VISIT https://www.food-experts.com/

Build for

retailers

importers

SUPPLIERS

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LEADERSHIP PATHWAYS

Meet the visionaries behind Cultura’s success – GMs of Cultura’s collaborative businesses share their journeys, insights, and the transformative power of collaboration.

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In the MEDIA

Our leaders continue to offer insights, ideas and opportunities for collaboration on key issues - like Grown Above Ground Energy, Value Chain Optimization and Circular.

Rich Reynertson

President

The BulkLoads
Podcast

In this episode of Bulkloads, Rich, President, Cultura, shares insights on building trust, fostering innovation and embracing change.

Jeff Schreiner

SVP - Global Collaboration

Future of Agriculture
Podcast

Jeff highlighted how collaboration and data sharing are addressing some of the most pressing challenges in agriculture.

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INSIGHTS FROM Our COLLABORATIVE

Tibersoft launched Foodservice Insights, a new magazine filled with actionable insights, trends, and strategies for foodservice leaders

Greenstone Unpacks the Impact of the Clean Fuel Production Credit – US Code 45Z

ExtendAg Explains the Challenges of Pricing and Contracting in Raw Fruit and Vegetable Processing

Enid Perez-Lara, Industry Engagement Manager at Agronomix, featured in CIMMYT’s ‘Catalysts of Change – Women Leaders in Science’ Series

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Learning Together at Collab Day

34 leaders from across Cultura attended Collab Day in Mexico. The event brings 1,300+ vertical market software leaders together to inspire ideas, share collective wisdom, and encourage new connections and collaborations.

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Remembering Dr. Dieter Mulitze

It is with deep sorrow that we share the passing of Dieter Mulitze, the founder of Agronomix Software and a cherished member of the Cultura family. Dieter’s journey began with a deep-rooted fascination for our industry and a dream to make the world a better place.

Dieter’s vision, which began in 1990, empowered plant breeders, crop researchers, and agronomists worldwide with specialized tools to enhance research productivity and improve crop yields.

His dedication to advancing agricultural efficiency and sustainability continues to inspire, leaving a lasting legacy worldwide. Although Dieter is no longer with us, his legacy lives on through the innovative work of Agronomix, the countless professionals he inspired, and the enduring impact of his contributions to the world.

A devoted husband, father, grandfather, colleague, mentor, and professor, Dieter’s influence transcended his work. He leaves behind a remarkable legacy, and we remain committed to ensuring Agronomix continues to thrive in alignment with his vision.

Thank you, Dieter, for your remarkable life and passion for our industry.

Dr. Dieter Mulitze

Founder of Agronomix Software

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Our magazine to
your Inbox

 

Thank you for reading the winter edition of Cultivate magazine. At Cultura, we remain committed to advancing the agri-food and agribusiness sectors through collaboration, innovation, and shared knowledge.

Together, we can tackle Agri-Food’s biggest challenges and shape a brighter future for the industry.

Subscribe to our newsletter for the latest updates from Cultura and the agri-food sector. For partnerships, feedback, or story sharing, contact us at insights@culturatech.com.

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