Press Release

The acquisition strengthens its commitment to turn Agri-Food data into actionable insights and decisions. 

January 6, 2026 – Toronto, ONCultura Technologies today announces the acquisition of BIG Consulting, LLC, a provider of business intelligence and data analytics for Agribusiness.  

Founded in 2015, BIG Consulting provides solutions for transforming complex agricultural data into actionable insights through customized dashboards, advanced reporting, and strategic consulting. With expertise across agronomy, energy, feed, grain, retail, and financials, BIG has helped Agribusinesses across the Midwest US improve performance, identify risks, and enhance operational efficiency. 

“Welcoming BIG Consulting into Cultura expands business intelligence capabilities across our collective of businesses,” said Rich Reynertson, President of Cultura.   

“BIG Consulting LLC combines insights, consulting, and industry expertise—supporting our customers and the industry to turn Agri-Food data into actionable insights and decisions.” 

BIG continues operating under its current brand, as BIG Consulting, ensuring continuity for customers while leveraging Cultura’s relationships, capabilities and industry expertise. Cultura has acquired the business from two of BIG’s longstanding customers, ALCIVIA and New Vision Co-op 

“We are proud of the role New Vision Co-op played in supporting BIG Consulting’s growth and innovation – both as an investor and long-time customer,” said Matt Ashton, New Vision CEO. “Cultura’s acquisition ensures that BIG’s experience and expertise will continue, and we believe this transition offers continued capabilities and resources for customers.”

“This transaction represents a significant milestone for BIG Consulting,” said Rodney Balvitsch, CEO of ALCIVIA. “Cultura’s acquisition provides scale and alignment that support BIG’s ongoing operations within the agriculture industry. We recognize the foundation that was established through our partnership with BIG, and as a customer, we look forward to continuing our relationship following the acquisition.” 

This acquisition reflects a shared commitment to advancing agricultural data analytics and supporting the evolving needs of Agribusinesses.  

“We look forward to working with Cultura to broaden our insights and services across the agriculture industry,” said Kent Schultz, CEO of BIG Consulting. “This collaboration ensures continuity and value for all our clients.”

 

About BIG Consulting, LLC

BIG Consulting, LLC specializes in business intelligence and data analytics solutions for the agriculture industry, helping clients turn data into actionable insights for improved performance and growth. To learn more, visit https://bigurus.net/ 

 

About Cultura Technologies

Cultura brings together people, businesses, and technologies focused on building a thriving and resilient agri-food system. Globally, our insights help enable better decision-making across the entire food supply. For more information, visit www.culturatech.com or follow us on LinkedIn

 

For More Information
Michelle McCabe
VP, Marketing
Cultura Technologies
michelle.mccabe@culturatech.com

About the Author

Erin Hooker

Cultura is one of the largest independent groups of agribusiness software companies in the world. Today, our portfolio provides comprehensive and innovative software solutions to agri-food companies in North America, Europe, the United Kingdom, Ireland, Mexico, South Africa, and Australia.